Published a new post on your social media but received just a few likes? Do not lose hope. The struggle for gaining views and likes on your social media is real. The newness of your content is indeed a major factor in engaging your desired audience. However, several other factors combine with your fresh content to deliver the desired results. The good news is, you can take care of all these factors by yourself. If you have created your social media profiles, updated all your basic details, and you are ready to start with your user-engagement game, here are five proven techniques that you need to follow for engaging your targeted audiences effectively.
The “Hunger” Element
While creating content for social media, it is important to see if it has the potential to engage users. A great way to analyze it is by putting yourself in your audience’s place. Ask yourself if you will stop scrolling down and click on the post that you have created for your page audiences. If not, then you may need to revise your content. Your ultimate goal is to spark a hunger in your page visitors that forces them to stop and click open your post. You can focus to create content on the topics that the users might be highly interested in. For this, you can check out popular blogs and trending posts to find out what’s new.
Express Visually
Ever wondered what keeps everyone hooked to social media despite their busy daily schedules? It’s the art of expressing visually. Visual content is more engaging because it does not require the audience to read a long paragraph word by word. When you decide on what you will be posting about, the second thing that you need to think about is how can you express it visually. This is where catchy and colorful graphics come in. The more graphical content you post, the more are the chances of engaging greater (and relevant) audiences. Try this as an experiment: Select an older topic that you posted back in days containing only text (no graphic) and repost it with a catchy graphic. Now compare the likes of your recent post with the older one containing only text (no graphic). You will see a rather positive engagement with the recent post.
Third-Party Content
It is great to post your content on your social media pages. However, it is always a better idea to maintain a balance between sharing your posts, and third-party content. Take time to do some research on popular blogs relevant to your business niche. Hunt their profiles on your social media and share their posts on your page after tagging them. This way, you can open doors to a broader audience and also develop a credible recognition. You can also get the services of any reputable social media marketing company in California to maintain your social accounts.
Frequent Use of ‘Stories’
If you get a chance to promote your business for free, will you miss it? Most definitely not. That’s what the ‘Stories’ section on Facebook, Instagram, and other social media platforms can do for you. Promote your posts through your stories when you publish them. Doing this can put you in the spotlight for those who may develop or already have an interest in what you have on your profile. You can also use engaging gifs in your stories to spark interest in your audiences. Social media marketing companies in California provide complete solutions to manage and execute your marketing campaign on social profiles. You can also take assistance from one of these companies to manage your social accounts.
Engage Your Page Audiences
Digital media platforms like Facebook, Instagram, Twitter, and LinkedIn allow users to create polls. You can create small quizzes (relevant to your work and your audience’s need) to help your page audience express themselves. If you combine these quizzes with a giveaway prize, your post engagement chances can significantly increase. Try to maintain a give-and-take relationship with your page audience to ensure long-term credible recognition.
Did you find these tips helpful? Feel free to share your valuable feedback in the comments section.