In today’s digital landscape, the internet is everywhere which means through effective digital marketing strategies you can exhibit your brand everywhere. An agile digital marketing strategy is tailored to your business growth. It doesn’t matter if you own a large company or running a small business, online marketing plays a vital role for every size of business. However, it is essential to choose the best digital marketing agency to develop your business.
ESP Inspire is an industry-leading digital marketing company that shows its versatility in letting you know which digital marketing strategies are the best as per your business requirements. We promote your online business with our unique approach to digital marketing. Our cutting-edge digital marketing services help to increase the online presence of your business.
Stepping towards these strategies, let’s have a glance at what is digital marketing.
What is meant by digital marketing?
Digital marketing, also known as internet marketing, is the process of promoting products and services through online platforms.
The advertisements we see on different social media platforms, video clips on various video platforms, and written posts on blogs are the types of digital marketing.
What is meant by digital marketing strategy?
A digital marketing strategy is a series of steps or plans that describes how your business can reach its marketing goals through the use of different internet platforms such as social media or paid ads. Most strategies will tell about which online platforms are good for marketing according to your business as well as some tactics to convert the audience into your potential customers.
The objective of a digital marketing strategy is to develop your brand’s awareness on the internet and drive new customers to generate more leads.
What are the best digital marketing strategies for your business?
Here are seven of the best digital marketing strategies to grow your business.
- PPC
- SEO
- Social Media Marketing
- Content marketing
- Video Marketing
- Voice SEO
- Email Marketing
Let’s discuss them one by one.
1. Pay-Per-Click (PPC)
PPC is a highly effective and robust internet marketing strategy. It is one of the most popular paid ad strategies to drive traffic to your website. PPC runs through an auction-based system. The auction decides which ads will pop up to the users and in which order these ads will be displayed.
You bid on keywords that help your ads to appear. When users search on search engines and if their searched key terms include your keywords then the eligible ads matching with the queries emerge at the top results and are shown to the users. Then these ads are positioned in an auction and if a user selects or clicks your ad, you get charged for that click. You pay whenever your ad is clicked.
Google Ads, Bing Ads, and many other search engines conduct this campaign. As users click your Ad, that click will direct them to your website’s page to make a purchase. PPC is a better way to increase your sales.
Why use it?
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Provides quick results
Unlike other strategies such as SEO or content marketing which demand a significant amount of time, PPC offers a quick way to set it up and get instant results.
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Trace your campaign
PPC channels like Google Ads can let you know how many users have visited your Ads, how many of them clicked them, and how many users have made a purchase. It allows you to know about your campaign’s performance.
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Edit your campaign
You are allowed to put changes to your ad campaign. If you want to change or pause your underperforming campaigns, you can do so and no commitment is required.
2. Email Marketing
Email marketing is the best way to create a strong relationship with your new and existing customers. It is the process of building your brand awareness by sending promotional emails to the customers and turning them into your prospects.
These sent emails have different information about your brand like discount offerings, best deals, or other information to engage the customers.
For example, if XYZ brand sends an email to its customers containing information on discount offers, maybe customers will be in search to purchase with discounts and as they receive this message it increases the chances of purchasing.
Why use it?
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Increases traffic to your website
Through email marketing, your brand can have 50% more sales than through other strategies. As your emails with link intrigue your users, they click that link to enjoy the offers and that drives them to your website.
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Cost-effective
Email marketing costs are reasonable rather to other digital marketing strategies like social media marketing (SMM) or PPC. You only pay while in a subscription to email marketing software that sends hundreds to thousands of emails to your customers at a time. Else, you pay the individual who manages this program.
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Builds brand awareness
It is a better way to attract customers via messages. Sending messages with important information is actually about developing your brand’s awareness. They come to know about your brand’s presence and hopefully visit to make a purchase.
3. SEO
SEO is a powerful marketing strategy to grow your online visibility and attract organic traffic.
SEO stands for search engine optimization, which is the procedure of optimizing your website to rank it higher in search engines like Google for the relevant keywords or phrases to your industry or business. Your keywords play a major role to rank your site. The more your keywords match with users’ queries, the more your site will get ranked.
ESP Inspire provides Internet Marketing services, which include SEO as well to grow your business by targeting the most important keywords that your potential audience uses in their search queries. By targeting those keywords your site will pop up in the search engine result pages (SERPs) and users will visit it, which leads to more sales.
Why use it?
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Increases conversion rates
An optimized website is easy-to-navigate, user-friendly, and compatible with smartphones or all other devices, which signifies that it makes it easy for the users to find the information on your site and convert them into your prospects.
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Almost 75 percent of the users visit the first site in SERPs
Searchers find their queries by visiting the first website in their results. A robust SEO marketing strategy helps your website to appear in top Search Engine Result Pages (SERPs).
With the help of our Digital Marketing tools, we help your website pop up in the first result which increases your web traffic as well as your brand awareness.
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Excel in a competitive market
Strong keyword research helps you to excel in your competitor’s market. We come up with the best tactics and strategies for keywords to maximize your company’s online visibility and reach potential customers. By making your website emerge as the first result of search engines we help you to outrank your competitors.
4. Social Media Marketing
Social media marketing comes in the list of the most effective internet marketing strategies.
Social media marketing is the use of different social media platforms to promote a brand, which leads to increased conversions. These platforms are selected based on your target audience or your business’s strategies.
With the help of social media marketing, you can drive your potential audience from various platforms. Here are some popular platforms:
Marketing on social media platforms aside, this strategy is also used for advertisement.
It helps to promote your brand by creating and sharing informational and promotional content on different platforms, which helps to drive more traffic.
Why use it?
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Shoppers use social media for purchasing these days
Statistically, more than 70 percent of people use social media to make a purchase. Your company’s size doesn’t matter; social media is emerging as beneficial to help every size of business to stay ahead of the curve.
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Your brand gets shared online
One of the amazing advantages of using social media for marketing is that your brand gets shared. Say, any person, likes the quality or price of your brand; hopefully, they will share it with their friends or family, which increases your brand’s development as well.
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Get insights into the customers
Communication is the key to attracting your audience. Through social media, you can interact with your customers if they are facing any problems or if they want to purchase something that you don’t possess yet. By knowing valuable insights as well as responding to customers you can have a positive review, which increases your brand’s authenticity.
5. Video Marketing
Video marketing is about promoting your brand, products, and services through videos. These videos contain valuable information about your brand and are shared with your target audience. Sharing these videos helps you to reach a potential audience and to drive more revenues.
These videos can be in different forms such as:
- Demo videos (how your product or services work)
- Testimonial videos (videos possessing customers’ positive reviews about products or services)
- How-to videos (videos with steps of guidelines or instructions)
- Brand videos
- Behind the scenes
- And some other informational
As in email and social media marketing strategies, in video marketing, you also provide the information among your target audience to enhance your brand awareness, which can lead to more conversions as well.
A study reveals that brand awareness develops 140 percent more, as users watch the videos of a brand, whether it is demo videos, testimonial videos, how-to videos, or behind-the-scenes. This is a gesture to know the worth of video marketing.
This marketing can take place on different platforms like social media, websites, and online video hosting sites. Also, you can add these videos to your PPC landing pages.
Why use it?
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Enhances conversion rates
Statistically, almost 34% of the conversion rates increase by adding videos on the landing pages.
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Brand’s development
Study shows that 92% of consumers share the watched videos. This is a better sign to know that this digital marketing strategy is beneficial as well because the more your brand gets shared, the more it will attract prospects.
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Improves the website’s visibility in search engines
Research discloses that including a video on the page increases the chances of 53 times higher to rank on the first page of the search results. So, adding video to your website can improve its search engine optimization, which leads to more organic traffic and its ranking.
6. Content marketing
Another marketing strategy to grow your business is content marketing.
Content marketing is about reaching your target audience, attracting them, and turning them into your potential customers through content. This strategy helps to provide information to the users by answering their questions. The content can be blog posts, videos, infographics, ebooks, podcasts, and others.
Through content marketing, you can develop not only your brand awareness but enhance your brand loyalty as well. It helps in giving guidelines or instructions to your target audience. For example, if you run a business that sells smart watches, you could write an article about how to use them and some precautions to save them from damages. Providing written content to the customers to share important information is the cherry on top.
Targeting the important keywords can help the audiences to reach your article. Your article about smart watches can target some keywords, say, “how to use a smart watch” or “how beginners can use a smart watch”. Being the best digital marketing agency, we can help you to optimize your content for both users and search with strong keyword research.
Why use it?
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Helps to make a reliable source
Producing information, educational, or engaging content can help you to stand as a reliable source of information in your industry. It increases the chances of turning the target audience into your customers by solving their problems.
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Strong bonding with the customers
Providing valuable content to the target audience can build a strong relationship with your customers. People will prioritize you while making a purchase.
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Generates a higher ROI
Content marketing helps to generate almost 54 percent more leads than other conventional marketing. It provides a high ROI that can include new prospects for your business as well as increased revenues.
7. Voice SEO
Voice SEO is one of the latest and most effective strategies to prosper businesses.
Voice SEO is the process of optimizing your website for voice search and voice-activated devices. Many voice assistants have changed the user experience to the next level like Amazon Alexa, Apple Siri, and Google Assistant.
People speak in the voice assistants to have information or make a purchase online. It involves using long-tail keywords and natural language phrases to enhance the online presence of a website for voice search queries.
The goal of voice SEO is to make sure that the website will pop up in the top results when users go with the voice search, which is more likely to be selected by the user to get the information. Using clear and easy-to-read content on the website can help Google Assistants to understand and deliver results matching users’ queries.
Why use it?
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People use voice search
Almost 50% of adults use voice search every day to gain information, according to research. Analysts expect that this ratio will hike up further in the upcoming days.
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Advanced devices
Many voice-activated devices and smart-speakers have emerged as advanced technology which requires voice SEO. So, optimizing for voice search can help businesses stay ahead of the curve.
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Beat the competitive market earlier
Voice SEO is one of the newest fields and many businesses have not started this feature yet. By optimizing for voice SEO early, you can outrank those competitors who have not optimized yet.